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Handcrafted
designs and experiences
for brands and individuals.

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PROJECTS

ABOUT

MIGUEL TRIAS

Designer + Producer

Miguel Trias is a multi-disciplinary designer & producer based in the island of Mallorca. He is currently the Sr. Digital Creative Manager at Camper shoes, and also serves as a member of the Jury Boards at Design Awwwards and CSSDA.

Focused in cross-media and mixing different design languages —from brand identity & web design to film & photography—, Miguel has specialized himself in fashion and retail, but he has had the pleasure to work with brands in TV, tourism, sailing or beer making.

Miguel’s common goal in all his projects is to create healthy brands and experiences that are aesthetically pleasing, useful, and long-lasting.

Feel free to say hi!

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ADL Palma

Branding + Web + Retail

ADL Palma

©2012—2015

Located in the old town of Palma, ADL is a women’s fashion and lifestyle concept–store born to make a difference.

Established in 2012 by the two Adela’s —mother and daughter—, this successful store is full of great ideas, mixing art and fashion in wide open spaces, making the shopping experience a pleasant discovery.

MY ROLE
Art Direction, Web Development, Brand Communication, Retail Marketing.
Photography by friend and colleague Pep Fuster.

ADL Palma desktop ADL Palma mobile

A big website for a small business.

A fully featured responsive website was designed and developed from scratch. It had to be as clean as possible, featuring big crisp pictures and clear texts, where anyone could quickly learn the basics of the business, but always being able to dive into more information.

ADL Palma website

Developed in HTML5 and CSS3, I created specific layouts for each section. We focused on the main key products of every season and photo-shooted them to feature the best imagery we could (kudos to photographer Pep Fuster).

MENTIONS
The site was nominated for a CSS Design Award and was also featured in CSS Based and Greensock Showcases.

ADL Palma sections

A wide open space.

In the heart of the old town of Palma, this wide-open shopping space is a unique gem. Designer-made rustic and vintage furniture mixes with paint exhibitions and a massive terrace ready to host brand events.

ADL Palma store

One familiar, stylish brand identity.

The family concept is one of the main values for the brand, so we thought it would be funny to feature a hand-drawn styled logo so it looked like it had been made by youngest Adela’s daughter, as her contribution to the family business.

At the same time, the identity had to have enough sophistication to represent their innovative and fashion values.

ADL Palma identity

The rest of the brand and retail elements followed the same principles, always trying to keep a consistent direction in all its applications.

ADL Palma graphic elements ADL Palma grphic elements ADL Palma magazine ad

Ultimately, we had to keep the business fresh and active, so they hosted many events for which posters were created to advertise them through social channels.

ADL Palma flyer

Thanks.

CRAFTED in MALLORCA