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Designer + Producer
Miguel Trias is a multi-disciplinary designer & producer based in the island of Mallorca. He is currently the Sr. Digital Creative Manager at Camper shoes, and also serves as a member of the Jury Boards at Design Awwwards and CSSDA.
Focused in cross-media and mixing different design languages —from brand identity & web design to film & photography—, Miguel has specialized himself in fashion and retail, but he has had the pleasure to work with brands in TV, tourism, sailing or beer making.
Miguel’s common goal in all his projects is to create healthy brands and experiences that are aesthetically pleasing, useful, and long-lasting.
Feel free to say hi!
Camper SS/AW 12
Let the shoes do the talking.
From a design perspective, our main challenge was not to start from scratch, but to build on Camper's existing web visual identity. The homepage needed to retain the style and personality it had acquired over time, it just needed to be more usable, visual and simplistic.
Web Art Direction and Design.
Web Development by Easydevel.
We wanted to create this kind of attraction that you feel when you see something that you immediately love. The way you might spot something in a shop window, or see it in a magazine, and you know straight away you must have it.
Less is more.
The use of really wide images gave a dramatic first impression. The overall cleanliness of the site was also really powerful. Less was definitely more.
The product grid and detail pages were also two of the most important landing pages of the design. We decided to get rid of all the vertical elements that took so much space, and go full horizontal in almost every aspect. Grid filters were moved to the top of the page, so we could get the most of the page width and display bigger product images.
On the product detail page, we followed the same criteria. Now the product would be displayed in much more detail with bigger and more crisp images. We reduced the amount of texts and noise around the product, so it would always be the hero of the story.
The user experience was paramount. As a result, we undertook a number of usability tests and focus groups to decide the best approach for basic functionalities.