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Designer + Producer
Miguel Trias is a multi-disciplinary designer & producer based in the island of Mallorca. Former Sr. Digital Creative Manager at Camper shoes, and also serves as a member of the Jury Boards at Design Awwwards and CSSDA.
Focused in cross-media and mixing different design languages —from brand identity & web design to film & photography—, Miguel has specialized himself in fashion and retail, but he has had the pleasure to work with brands in TV, tourism, sailing or beer making.
Miguel’s common goal in all his projects is to create healthy brands and experiences that are aesthetically pleasing, useful, and long-lasting.
Feel free to say hi!
Volvo Ocean Race
Often described as the “Mt. Everest” of sailing, teams fight under the most extreme conditions to be the first around the world.
Camper participated in one of the worlds most premiere Sailing events, the Volvo Ocean Race. An epic adventure which spans over nine months, sailing across four oceans and visiting five continents.
Web Art Direction and Design.
Developed by Mandarina.
During two years we were dedicated to build the brand around the VOR event. You could find deep information on the shore and sailing team, the boat designer, the competition calendar, etc...
A count-down was added to creat expectation around the event, while the race route and stops were displayed in a very visual way.
Once the competition started, we developed a special site where you could follow the race in real time with GPS positioning, learn about the crew through the daily journal or shop the shoes and accessories that were created for the event.
The Camper boat finished second in the overall Race. This was an outstanding achievement for a first time entry in the world’s most prestigious round-the-world races.